Search Engine Optimization> On-Page optimization

SEARCH ENGINE OPTIMISATION

ON-PAGE OPTIMIZATION

DIGITAL MARKETING

INTRODUCTION:

On-page optimization technique plays one of the most important role in ranking on any search engine without paying any penny.

It makes the website crawlable and easily accessible by the search engine bots/spiders generating traffic to your website organically (i.e. without opting for paid ads)

What is On-Page Optimization:

It’s a technique of improving one websites performance in term of Traffic, Quality-Score, Conversion or Brand Awareness where the website is modified in it’s each and every web-pages present.   
    

##  Meta Tags:

·         Meta Title:

The Title You get for a website on any search engine. If you have searched “buy HTC mobile online”

The Blue Heading “HTC Mobiles: Buy HTC Mobiles Online at Low Prices in India” becomes your meta title.

*You’ve gotta go through a lot of Keyword research for setting a meta title. Popular tool: Google keyword planner

Character Limit: “60-70”ch

·         Meta Description:

Texts down below from URL link is called as Meta Description, Again there has to be a lot of effort in keywords research to set the best suitable “queries, keywords”

“Amazone.in: Buy HTC Mobile Phones online at low prices in india. Browse HTC Dual sim phones, Popular HTC smart phones include HTC…...”

Character Limit: “160”ch

·         Meta Keywords:

Though Meta keywords are invisible on the search engine result, it’s one of the most important aspect in On-page optimization.

  

##  URL STRUCTURE:

Better URL gives a clear & positive impact on the users mind, not being so complicated. So the url has to be as simple as possible.

i.e. www.flipkart.com/mobile/os/android/samsung/series/s6/64gb/offer/discount/blablabla  X

      www.flipkart.com/smartphone/samsung/S6 

·         As short as possible

·         Using no numbers but keywords

·         Less folders

·         Hyphens are the best separators

·         Don’t be case sensitive

  #  URL CANONICALIZATION:

Users typing “snapdeal.com” instead of www.snapdeal.com will be redirected to the same homepage of that particular website when the url canonicalization is on.

  #  HEADING TAGS:

Heading lines on a particular webpage is of 6 types “H1-H2-H3-H4-H5-H6”

There are not much differences between those but only the Font Size.

·         H1 should be used only once in a page

·         H2,h3 multiple times are the best practice

·         H4,h5,h6 should be used once or twice each maybe

              “ALL THE HEADING TAGS ARE MADE WITH SPECIAL KEYWORDS CHOOSEN”

  #  CONTENT:

Content on a webpage is considered The King of SEO [search engine optimization]. More the content is Quality weighted more it will help the website to rank higher on Search Engine.

Content is what you write on your webpage based on the products & services offered or listed on that page. There are commonly 4 steps in developing a quality content: -

1.       Keyword Research:

Google keyword planner would be best to know what “keywords or queries” people are googling for the goods and services you are offering.

2.       Keyword Optimization:

Optimize the best possible keywords based on your Keyword Research.

3.       Content Organization:

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)

4.       Content Promotion:

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).

       Best Practices:

·         Minimum 350 words in a page to be written, 1400 words best

·         3 to 4% of the words can be repeated twice

·         Use targeted keywords in the first paragraph of the content

  #  INTERNAL LINKS:

Links takes you to another page on the same website calls as internal links. It helps increasing customer engagement & decreasing Bounce Rate (Directly closing off the website)

       Best Practices:

·         Including maximum number of internal links in your webpages

·         More than 100 links should not be included per page.

  #  ALT TEXT FOR IMAGES:

Giving Description to the images present on a webpage is known as Alt text. Keywords can be used here to page optimization, using hyphens after the image description, keywords can be used to rank a better place on search engine.

  #  SITEMAP.XML:

A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

  #  ROBOTS.TXT: